Sorry Guys

Hey Folks,

I know I have not been very active right now...

Well, here's the reason:

An international company producing jams would like to enter the Polish market. The company already operates in West and South Europe countries, as well as in North America and some African countries. The company has all kinds of jams in its portfolio. To maximize its revenues, company constantly adjusts its sales and marketing strategy to local market requirements. The strategy describes all aspects of product portfolio management including products' recipes, package size, price, promotion and distribution.

Your consulting company got the contract to prepare the analysis of the Polish jam market and develop the sales and marketing strategy. You also have to analyze the potential entry options and costs. The products would be transported from factories in Hungary and Germany. However, the Management Board considers the possibility of constructing new factory in Poland or taking over any local players. The company's strategic goal is to achieve 20% of market share in five years.

If you've got any ideas... don't hesitate to contact me...

Cheers,

Elias